Three new products - a pc tablet(Eken Tablet PC) and two notebooks with touch screen - and a quarter on the launching pad for the second half to try to give substance to a race that looks anything but easy. Acer, now in fourth place in the world ranking of computer, christened last Friday in New York families Iconia A1, Aspire Aspire P3 R7 and focusing firmly on the computing touch.
And if this be a "totally different" from that of competing products, and able "to cancel the barriers between people and technology," boasts that claimed respectively the CEO and President of Acer, JT Wang and Jim Wong, during the presentation, has everything to prove.
Redefine "computing experience" through touch technology is in fact a path that others (Apple in particular) have faced before, coming to consolidate market shares (the iPad capturing always about 40% of tablet sales on a global scale ) and credit among users hardly attackable.
For home Taiwanese, whose problems due to the slump in the demand for traditional PCs have turned out more than the other vendors (the decline of Acer shipped in the first quarter, according to IDC, was 31% year on year), reverse the trend seems to have the flavor of a real company. The weapons will field, at least, are clear: low-cost Android tablets(Hyundai T7) and laptops with Windows 8 touch interface and at competitive costs.
New entry into the arena of low cost tablets
Purely consumer product, the tablet Iconia A1 comes with on board the Jelly Bean version 4.2 of Google's mobile operating system and the IPS display technology from 7.9-inch, 4:3 to facilitate the reading of content, Its main feature. In its data sheet include a quad-core processor at 1.2 GHz (MediaTek MT8125), 8 GB of internal memory (expandable via microSD), two cameras (0.3 and 5.0 megapixels) and HDMI output. Made of plastic and with a thickness of 10.5 mm (the weight is 460 grams), will be sold in Europe as early as this month, 169 € for the Wi-Fi-only model and € 219 for the 3G.
15.6-inch touch screen and rotatable
The Aspire R7 instead belongs by nature to the category of notebooks. Features a 15.6-inch panel Full HD 1920 x 1080 pixel resolution, the peculiarity of which is that (using a patented mechanism by Acer) to be able to turn on itself 180 degrees to turn the device into a tablet(Ainol Novo 7 Crystal) ultra large.
This hybrid Windows 8 is powered by Intel Core i5 processor, equipped with a 1 Terabyte hard drive (alternatively you can opt out of an SSD of 156 GB) and has HDMI output, SD card slot and Wi-Fi connectivity and Blouetooth.
In terms of interface, the real news is the ability to select areas of the screen to copy and paste directly into Office applications. The basic configuration dell'Aspire R7 will be on sale 999 euro.
Ultra-thin convertible from 600 €
The Aspire P3 is also a product of the size convertible tablet but much more compact. The screen is in fact 11.6 inch, connected to the keyboard with a sliding system, and can slide and rotate according to the necessity of use of the device, with or without a physical keyboard.
The operating system is Windows 8, the CPU is Intel (Core i3 and i5), storage space varies from 60 to 120 Gbytes (with SSD disks) and places it in the category of Acer ultrabook as it is within specifications laid down by the giant stanta Clara: the weight is in the order of 1.4 kilograms and thickness of the chassis less than 20 millimeters.
The advantage that comes with it, according to Acer, are the multimedia abilities, among which the Dolby Home Theater audio technology and integrated 5.0 megapixel camera capable of recording video in 720p format. Confirming the trend of decline in the price list of portable Windows 8, especially those with touchscreen display, the Aspire P3 will be on sale soon also in Italy from 599 euro.
A Windows 8 tablet under 10 inches by the year
In the coming months, finally, the house taiwaense should ride on the idea that seems to be of great concern to Microsoft, which is to bring Windows 8 on a tablet pc with compact dimensions.
A product of these features Acer, according to the executive of the company, should see the market in the second half of 2013, have requirements of device for personal productivity (therefore also cut for business users) and cost less than $ 400.
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