The Android operating system continues to lead the Spanish market of smartphones - JIAYU G3 . An undisputed domain, and that 81.7 percent of new phones sold in the last quarter using this OS. Google's system is Symbian-Nokia-with 4.9 percent of renewals and iOS-Apple-with 4 percent.
These data have been taken from the study of buying habits, possession, spending and use of mobile telephony in Spain, conducted by the consulting firm Kantar Worldpanel between August 13 and November 4, 2012.
JIAYU JY-G2 - Android dominates the Spanish market with 81.7 percent of the handsets sold in the last quarter thanks to, for users, the price is the second reason for buying, behind the make and model of the terminal. In fact, 19 percent of consumers opted for this reason Android phones.
The SO-Apple-iOS has seen its market share increased by 0.7 percent from the period last year due to the launch of its new mobile device, iPhone 5 - jiayu mobile accessories .
According to the sector manager of Kantar Worldpanel ComTech Spain, Hugo Liria, "although Android is sold with a variety of terminals, the real success of this operating system resides on sales of basic end models like the Samsung Galaxy Mini or Galaxy Ace, you are the best sellers terminals in Spain last year. "
The average price paid for a 'smartphone' Android was 60 euros in this period of time, almost 20 euros less than what was paid by other terminals with other operating systems.
Liria Hugo added that "this strategy based on the price may actually be a double-edged sword for Android, and that as users become more experienced, more likely to renew their terminal opt for more sophisticated models ".
Thus, 29 percent of users who had a 'smartphone' with Android, to renew, have changed operating system, and most switched to iPhone.
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