The Canadian company has finally its highly anticipated operating system
The Canadian company Research In Motion (RIM) announced Wednesday in New York that has decided to change its name to BlackBerry for the launch event of their anticipated new operating system, BB10, which introduced the hand of two new "smartphones(JIAYU G2S)", the Z10 and Q10.
The Z10 leaves behind the traditional BlackBerry keyboard with a 4.2-inch touchscreen, while the Q10 maintains that keyboard but also includes a smaller touchscreen as the CEO of the company, Thorsten Heins, scored its first smartphone with keys.
"To say that we have reinvented the company is not enough, today is a new day in the history of BlackBerry - JIAYU G3 buy," Heins said during the presentation of the BB10 busy in the Big Apple, which aired simultaneously in Toronto, London, Paris, Johannesburg and Dubai.
The Z10 will come to the U.S. in March, while will be in stores in Canada on February 5 for a price of $ 149 (110 euros) for a three-year contract, and from tomorrow you can buy now in the UK The price will vary depending on operator.
The company, which will start calling BlackBerry to join in the new name "one brand and promise", highlighted some of the features of the new BB10 operating system, such as balance, which allows two different profiles on a single device to separate the Commercial staff.
Heins also emphasized the new BlackBerry Hub function, which combines in one place all text messages, IMs, emails and news on social networks to find at a glance all the social interaction of the user.
Alicia Keys, the new signing of signature
During the presentation, Heins also introduced new videoconferencing system of instant messenger, BBM, and conducted a live test with another member of the company in London, could also share your screen with the new OS - THL w5 smartphone.
The demonstrations were conducted with the Z10, which, although not the first BlackBerry without a keyboard terminal, yes that is the first to not have a start button, which, according to Heins, shows that the phone can "actually perform several tasks at once, "without having to return to the home screen constantly.
The CEO of the firm also highlighted the device's virtual keyboard, which is suggesting words as you type, which can be incorporated into the text by dragging up, what he called "write without having to type."
The company said it now has more than 70,000 applications worldwide, including Skype, Amazon Kindle and Whatsapp, and announced that he has signed the New York singer Alicia Keys, who participated in the event, as its new creative director BlackBerry worldwide.
Heins described the launch as "one of the largest in the industry's history" and said the company has gone through "a transformational journey, not only for our business and our brand, but it will make the world of mobile communications The mobile computing. "
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