Intel marks a quarterly negative but is confident for the future of the PC market: propose low-cost device touch with Haswell and believes in Windows 8.
The free fall of the PC market also involves and especially Intel, one of the leaders in this sector. The Santa Clara company has in fact just presented the quarterly financial statement for the first quarter of 2013, marking a significant contraction that fully reflects the status of a crisis on this market. The CEO Otellini shows, however, confident about the future, having already planned some moves to redeem times: among them there is the intention to propose low-cost devices and a partnership with Haswell.
In the first three months of the year, Intel earned a total of $ 12.6 billion, with profits of $ 2 billion. This is a decrease of 25% compared to that recorded in the same period last year. Specifically: turnover fell by 7%, gross margin rose from 58% to 56.2%, operating profit saw a reduction of 20% and net income instead of 17%. Despite negative results in all areas compared to last year, Intel is however still able to generate money and already has a clear strategy to increase profits.
Paul Otellini, CEO of Intel, speaks of a "good quarter" despite the difficulties, due mainly to a PC market in crisis for some time now, especially after the growing penetration of the tablet(SANEI N78). During the quarter, the CEO has shared some useful information to understand what are the plans for the coming months: "We have begun the distribution of the next generation of PC microprocessors (Haswell, ed), introduced a family of products for micro -server and deliver our chips for smartphones and tablets during this quarter. We are working with our customers to bring innovative products across multiple operating systems. The transition to 14-nanometer technology this year will significantly increase the value offered by the architecture and the production process of Intel customers and the market. "
Intel continues to bet on their business capabilities with the arrival of the chips for tablets(Cube U25GT) and next generation smartphone, or the Bay Trail Atom SoC, a quad-core CPU Economic able to allow the construction of tablet computers and at minimal cost $ 200. This means that will come later digital tablets with Android economic heart, based on ARM processors and x86 architecture: "there will be solutions with ultra-thin Bay Trail Atom processors. The prices will drop up to $ 200, "points out Otellini. The ultrabook products with Haswell-based and traditional designs instead should arrive in stores with prices starting at $ 499.
Intel is not totally agree with the other manufacturers and analysts who have already made the failure of Windows 8 in the light of the little interest shown by consumers since its launch today. As explained by Otellini, the new Microsoft operating system needs a period of training and an adoption curve much more difficult than that of Windows 7(PIPO S3), so you will have to wait some time before you see good results:
"I am recently switched to the new operating system. It is a better Windows than Windows 7 desktop mode when using the touch. But there is a curve of adoption. Once past that corner I do not think tornereste back. We did not have the same type of curve of adoption of Windows 7. Windows 8 requires a little 'training'.
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