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July 9 2013 3 09 /07 /July /2013 08:40

 

A few days ago the British tabloid Daily Mail published the article "A study found that the Apple iPhone 5 is the most hated phone while most people love the Samsung Galaxy S4(Samsung Power Bank)". With a headline with such a hook, it is not surprising that the news has spread like wildfire by hundreds of media to reach the hand television ABC. But really the best selling phone in the world is the most hated? How is it possible? Says who?

The source is none other than We Are Social, a marketing agency and online communication "helps brands to engage in social media, to listen, understand and engage in conversations that happen around them." Sharing on Twitter with joy appeared in the English newspaper and that in the past has worked closely with Samsung Mobile in campaigns such as the Galaxy Note.

The curious thing is that in fact it is not even necessary to construct a conspiracy theory for this is likely, especially given the history of Samsung and cuts in sales expectations S4 Galaxy just months after its release. No, just have to re-look at the study in question:

Comparison of four major releases

iPhone 5 Galaxy S4 Lumia 920 BlackBerry Z10
Conversations on launch day 1,700,000 140,000 45,000 300,000
Interest in the brand conversation around the brand itself
42% 20% 41% 41%
Reviews toward the brand reviews brands with negative connotations
20% 11% 15% 18%
Features Conversations about news and features on the phone
29% 56% 37% 27%


 

We Are Social analyzes the conversations on Twitter, blogs and online forums and although there are clear parameters or depth of the study, this table sticking to what we can do quickly is that the number of launch day talks about the iPhone 5 exceeded the S4 Galaxy at a rate of 12-1 while comments with negative connotations of the iPhone 5 did only in a proportion of less than 2-1 over the S4.

That last phone Apple and rivers of ink should do not surprise anyone, and that much of the conversation is negative either. Recall that the launch of the iPhone 5 was punctuated by the controversial replacement of Google Maps in iOS 6 Apple maps, too green at the time as to have a chance.

But note one thing: at no time find terms like "the most hated" or "most beloved", most likely the result of a visionary editor of the Daily Mail missed the iPhone 5 is not just the best selling phone, also the number 1 user satisfaction beating Samsung even in its native South Korea, according to a recent report by Quality Insights apple that gives a 52% satisfaction ahead of 50% and 46% of Samsung and LG in second and third place.

Finally, to check the Koreans or not what is clear is that there are few more effective ways to sell newspapers to talk about Apple, and if ranting, all the better. Besides, you already know the saying, do not let reality spoil your good news.

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