The market share of Redmond will be modest; agglutinate 9% of total shipments in five years.
Microsoft will be consolidated as the third ecosystem in the mobile(cheap smartphones) segment, and Windows is the fastest growing operating system until 2017. According to estimates by consultancy Mason pass 11 million units shipped in 2011 to 136 million units in 2017.
Despite the spectacular growth, the market share of Redmond will be modest, 9% of total shipments in five years. Apple and Android continue ruling the market, with 23% and 58% share respectively - mobile accessories.
Analysts believe that having a third player weight benefit and private operators. For the former, by the multiplication of possibilities to negotiate conditions, for users to multiply the opportunities for switching suppliers.
The report predicts that the industry landscape of smartphones(JIAYU G3) also entail certain obligations. For one thing operators should increase the value of contracts for smartphones: more data capacity and offers for each user.
Meanwhile manufacturers should focus their efforts on building applications and content ecosystem stronger.
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