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May 24 2013 6 24 /05 /May /2013 07:57

The iPad is still the tablet(PIPO M9) of choice for your online shopping. Keep browsing leading online retailers and in generation of e-commerce benefits. Despite the growth of the other two mobile platforms for tablets, especially Android, neither it nor Kindle Fire significantly increase its share in this section. The data comes from the latest quarterly survey conducted by Monetate, web agency specializing in ecommerce solutions.

If we compare the data from the first quarter of 2012 with the first quarter of 2013, we see that the ratio does not vary much in terms of traffic: 9 out of 10 tablets(Ainol Novo 9) browsing an online store are iPad. In 2012 accounted for 91.68% and now account for 89.28%. That loss of 2.5 percentage points, absorbs Android, which is also made with part of the Kindle Fire fee. Keep in mind that everyone has grown and what is the percentage change since the number of tablets in operation today in the world has grown significantly. The Windows 8 tablets are left out, probably because there is no conclusive data from 2012 with which to compare.


As for what each user spends on average in each purchase is that since the iPad arrived at the $ 99.05. In Android would be about $ 95.48 and $ 83.58 Kindle Fire(Ainol Novo 7). Compared to data that find traditional computers offer interesting contrasts. Comparing Mac PCs, Apple continues to generate more profit to the brands, while smartphones the thing is on par, although Android slightly in the lead.


However, the king of online traffic is still the desktop computer, although in only one year as tablets and smartphones have doubled their presence.


The data comes from tracking interesting to 500,000 online purchases that took place in different sites Monetate clients, among which are Best Buy, PETCO and The Sports Authority.

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